It was in 2007 that the Sunday Times—a publication of Wijeya Newspapers Ltd. (WNL) and one of Sri Lanka’s most influential brands—launched a print edition of the Education Times.
It was a daring experiment. Before this, no other newspaper had attempted to challenge the existing market leader. We knew there would be obstacles in our path but were determined to offer Sri Lankan readers the best in education-related information.
To begin with, the Education Times was just a four-page supplement with a modest market share. It grew in leaps and bounds over the years, overcoming many hurdles and notching up numerous victories to become the country’s leading educational resource.
The Education Times today has several sections, often exceeding 36 pages. It affords valuable advertising space to educational institutions and gives readers insight into the many opportunities available for achievement of personal and professional excellence.
The supplement updates readers about latest developments in education, including innovations in teaching methods and new courses or degrees. It informs readers about their options in other countries with foreign governments and institutions using the Education Times to spread awareness about the same.
The Education Times has interesting features such as ET Schools, ET Sports, ET Club and ET News. These sections are widely used to provide well-deserved publicity to young achievers and to educational institutions that have reached important milestones.
Adding more value to the brand, Education Times went online on 4 October 2013 with the launch of its state-of-the-art, modern website www.educationtimes.lk
The website has breaking news, application forms for ET Club as well as videos of events organized by schools, universities, and other educational institutions. It is the culmination of much hard work by the Education Times team, the Digital Unit of Wijeya Newspapers Ltd and the Sunday Times editorial.